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Les Watrous : Founder & CEO
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Les provides the overall vision for Cert-A-Roof® and is the driving force behind all business development operations as Cert-A-Roof® grows into a recognized, trusted brand name nationwide. He is the chief “guardian of the brand” with a spectrum of responsibilities that includes the overall direction of the company and the development and management of the franchise operations. Les makes sure the company maintains its focus on core values and on its stated mission to provide a superior level of service and exceptional value in meeting the roofing needs and protection of homeowners and the real estate community.
In his twin roles as Founder and Chief Executive Officer, Les draws on his broad and varied experience as a business owner, visionary, author, entrepreneur and “hands on” general contractor. Les has over 30 years experience in all facets of the residential building industry, including extensive experience in construction management. His core expertise, and his “passion,” is providing a system in which other contractors can benefit. He is a leading expert in the roof certification business and developed the patents pending process for inspecting and certifying roofs. Early in his career, Mr. Watrous founded Waterhouse & Associates, a general contracting consumer advocate firm specializing in insurance claims by reconstructing homes damaged by "perils of nature." He quickly became a specialist and has since developed numerous copyrights and proprietary systems that advance the knowledge and techniques of roof certification and the repair process.
Les created “Cert-A- Roof®” based on his in-depth knowledge of all sides of the roofing repair business, including the insurance side. In tandem with Cert-A-Roof®, he developed “LeakFREE(R) roof certification,” a two year renewable service agreement that protects sellers, buyers and agents from any future roof related leaks.
Les is also the founder of TGWB Publishing and a former Educational Director providing 3-credit continuing education correspondence course for real estate agents in California entitled "Roof Certifications for Consumer Protection" as well as a 6-credit continuing education correspondence courses for insurance agents in California. He is author of "Top Dollar Property Claims," a business book designed to guide homeowners and contractors through the steps of obtaining a successful claims settlement. The book was recently selected as one of the "Top 10 Real Estate Books" by The Los Angeles Times.
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Email : leswatrous@certaroof.com |
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John Callahan : President
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In an age of specialists, John identifies himself as a generalist with a specialty in the people side of business. His varied background supports this. He has been a printer, linguist, real estate sales manager, corporate trainer, community college instructor, recruiter, administrator, franchisee, franchisor and consultant over the past 30 years.
From 1987 to 1992 John was in private practice for his firm, Kandu Investment Company, a management consulting firm working with service businesses and construction service trades in the United States, Canada and Australia.
John's emphasis has always been to develop and implement business systems that impact direct, positive benefits to owners and managers of small businesses.
With his thirty plus years experience in franchising and growing businesses, John brings exceptional skills to building Cert-A-Roof® into a nationally known brand name. His work in the real estate world as a salesman, manager, trainer, and eventually as a Vice-President with Century 21 gives him a true understanding of the needs of the Real Estate community. His years of work with property services companies across the US and Canada has given him a compassionate understanding of the challenges faced by the owners of contracting firms. His successful career in franchising eminently qualifies him to lead Cert-A-Roof® to the top of its field. |
Email : callahandj@certaroof.com |
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Loudin Beam : Vice President of Marketing
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Loudin’s responsibilities include helping set the strategic vision, design implementation plans, identify and grow profits, sales and market share opportunities for both Cert-A-Roof International and our franchisees.
With a BA and MBA from Stanford University and nearly thirty years of experience working in Fortune 200 corporations, as well as small business enterprises, Loudin brings a unique perspective of staying focused on the goals, achieving or exceeding the objectives, and energizing teams, no matter the size or type of business.
During his tenure at the Fortune 200 companies of General Mills, ConAgra, Ragu Foods, and the privately held MARS businesses of Kal Kan Pet Foods and M&M/MARS, he managed and directed high profile quality brands and product lines, in intensely competitive business-to business and business-to-consumer markets. He captured and maintained the #1 market share position for one regional and four national brands, and profitably commercialized nine new brand and product lines.
His work as a business visioning and strategy consultant, as a university professor in the MBA programs at Pepperdine University and the University of Redlands, and as a trainer/facilitator at Wells Fargo Home Mortgage Academy, gives him the flexibility, insight and diverse business acumen to deliver the desired results. Loudin’s emphasis has been to deliver increased value to the shareholders and stakeholders of the businesses he has managed.
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Email : loudin3@earthlink.net, loudinbeam@certaroof.com |
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Henry B. (Scott) Clyde : Director of Information Services
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Scott Clyde brings the technology and Internet background necessary to maintain and extend the operational, lead handling and on-line marketing advantages accrued to this point. Mr. Clyde has served as the vice president responsible for Internet strategy and marketing at two publicly-traded information companies: Vista Information Solutions, Inc. and PC Quote, Inc. His accomplishments include the founding and building of a $10,000,000 web-enabled information business featuring a million visitor web site. His experience in integrating call center sales and service with web marketing should be particularly valuable as Cert-A-Roof's marketing programs and franchise network mature.
With formal training in finance, mathematics and accounting as well as software development, Mr. Clyde also manages the financial modeling for Cert-A-Roof. His unique approach towards building models based on the underlying business growth factors has contributed to multi-million dollar fundings, successful division and product launches, and year-to-year operation of large institutions. In 2002 he did the financial modeling leading to an 8-digit funding of start-up Mobile Productivity, Inc. by Warburg-Pincus, the world's largest venture capital company.
Mr. Clyde is also the President of Clyde Consulting, Inc., where he can be reached at (858) 676-1043. Send Scott an email.
Mr. Clyde is a graduate of Beloit College.
Blog: Advanced Startup Modeling Using Microsoft Excel
Web Site: www.WebSiteGoals.com |
Email : SClyde@CertARoof.com |
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Todd Grande : Vice President of Operational Support
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Todd Grande started his career in franchising in 1988, founding Grande Franchise Services, and has built his experience since then in management, business development, systems, and business ownership. His background includes owning and operating several franchised and non-franchised businesses. He has consulted to franchisors, franchisees, dealerships, distributorships as well as transportation and logistics companies. Some of his clients include KidzArt, Patken Photography, Lady of America Franchise Corporation, Math Monkey, Jani-King International, BounceU, Get & Go Express and Voyager360.
During his career Todd has specialized in creating and implementing franchise policies, procedures, and systems. The franchise systems he has designed include a compliance and support protocol, a series of financial and metric calculators, and labor organization and management tools. He has written operating manuals, agreements, contracts, offering circulars, and produced extensive process documentation.
Having worked with several major franchise companies, private industry and the US Government, Todd delivers results and conducts his business with sound and ethical practices. He has developed insightful tools to help both franchisees and franchisors become financially literate, improve profitability and measure their businesses.
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Email : tgrande@certaroof.com |
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Elaine M. Watrous : Accounting Director
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Elaine’s attention to detail is indispensable in the accounting and business operations she performs at Cert-A-Roof®. Her role as Secretary/Treasurer is to maintain the corporate and financial records which enable her to work with outside CPA firms and attorneys to produce the yearly audited financial statements as required by Federal and State Franchise Laws. She maintains the corporate bookkeeping system, prepares for any necessary workers comp and general liability audits, and produces reports to be used both internally and externally. Additional responsibilities include payroll, accounts payable, employment eligibility, approved vendor lists, general ledger and financial statements.
Since January 2002 Elaine has managed the accounting systems at Cert-A-Roof® International and has concurrently served as the Secretary/Treasurer for TGWB Publishing. During the 1990's, Elaine was office manager for Waterhouse & Associates, a successful general contracting company. Prior to that, she was office manager for a busy optometric practice and owner of an employment placement service which grew out of her passion for helping people in the optical industry. In all, Elaine has over 20 years experience in management, with a variety of skills to offer Cert-A-Roof® International.
Elaine is a California Notary, maintains a dual ABO/NCLE certification, has earned certificates in Human Resources and Business Analysis, and holds a Bachelor's degree (Summa Cum Laude) in Business Administration with an emphasis on Accounting and Finance. Elaine is a member of The Institute of Management Accountants (IMA), the largest professional association exclusively designed for Managerial Finance and Accounting Professionals dedicated to promoting and preserving sound business ethics throughout the accounting profession.
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Email : ewatrous@certaroof.com |
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Mitch Carpentier : Design Director
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As Design Director, it’s Mitch’s job to ensure Cert-A-Roof® has a clear and consistent graphic direction. He assists in preparing all marketing messages and materials for the national franchise network. With his unique strengths in concept development and copywriting, Mitch is the right person to give Cert-A-Roof® a positive and high visibility image.
Mitch prepares all strategic collateral materials and creates the final artwork for brochures, advertising, business development materials and for our vivid, eye-catching work vans.
Currently, Mitch is the Vice-President, Director of Design at Korobkin + Associates Inc. He manages the design staff and is responsible for creative direction on all Korobkin + Associates projects. In addition to his award-winning collateral, Mitch has extensive experience in packaging, print advertising, Point of Purchase and exhibit design.
Over the last 18 years, he has been involved with all aspects of the design and marketing process. This includes taking projects from concept to final printing. His list of past and present clients includes Toyota/Lexus USA (he designed the Lexus Logo), Coldwell Banker, Walt Disney Company, Anaheim Angels and Mighty Ducks, Nissan/Infiniti USA and US Trust. Even after 18 years, this talented member of the Cert-A-Roof® team reports he still has a passion for design and the design process. He says he fully enjoys the challenges of making something good even better.
Mitch graduated with honors from Art Center College of Design in Pasadena.
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Email : Mitch@certaroof.com |
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Steve B. Miller : Web Master
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Steve is the person in charge of Information Technology for the Cert-A-Roof® network. It’s his job to set up, configure and maintain our operating systems and networks. It’s rare to find an individual adept at website and database application development who also has a clear understanding of the roofing business, but Steve excels at both.
With 26 years in the roofing industry, he has a solid grasp on what is needed to perform the day to day tasks of roofing management and sales while his computer background and training make him uniquely qualified to manage our sophisticated database programming and computer network applications.
Steve began his roofing career at the age of 14, as an apprentice for a large company in Ohio, and has experience as an entrepreneur, business owner and independent consultant for the roofing industry.
Steve served in the military before moving to California to continue his career in roofing, quickly moving up to field superintendent. He excels at training sales people in the requirements for roof installations, teaching how to accurately measure a roof, what materials are needed for each type of roof installation and what is the best material type for the job.
His search for a suitable estimating program for his own company led to the development of what is now known as Estimator 2.0. Steve’s creative technical skills combined with his direct experience as a roofing professional make him an invaluable resource for our company.
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| Our Customer Care Department is here to serve you. If you have any questions or concerns, you can e-mail us at any time and we will do our best to assist you. |
Email : CustomerCare@certaroof.com |
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