Our Mission
To provide exceptional value in meeting the roofing needs of homeowners and the real estate community, with consistent and uniformly high standards of service and professionalism.
To create a respected national network of roofing professionals who share our core values and to provide them with superior service and support to help them and their communities prosper.
• To search out and attract people who want to make a change
in their business or career, who are looking for a fresh
opportunity, who will subscribe to a set of core values, who
aspire to improve their existing business, who will
contribute to the success of the overall organization, who
will hold each other accountable, and who seek a better way
of life for themselves and their families.
• To continually provide this family of Regional Developers and franchisees with the best tools, training, marketing, advertising, and systems that will enable them to grow their businesses and prosper.
• To establish alliances with the real estate community that will connect the franchisees to the customers who need their roofing inspection, repair, and certification services.
• To keep Cert A Roof® on the leading edge of technology.
• To develop systems and programs that reduce the franchisees’ costs or that maximize their productivity so that the royalty fees are perceived as a bargain in light of what they receive, e.g., national 800 number & call center or buying leverage with national suppliers.
• To create systems and programs that contribute to franchisees’ profitability by minimizing their overhead and liability.
• To build a system that is good for the customer, the real estate community, the franchisees and our stakeholders.
Our Goals
To establish the Cert A Roof® brand in the marketplace through regional development of franchise sales and aggressive marketing to the real estate community.
To be recognized by our publics as the Premiere Roof Certification Experts (Specialists), providing Superior Roofing Service, Solutions, and Value, driven by and always adhering to our Core Values.
Our Core Values
In our desire to honor God in all that we do, we have established core values to lead us in sustaining higher levels of professionalism in all aspects of appearance, conduct, performance, and accountability. Our commitment to achieve true professionalism more effectively meets the needs of all our relationships whether it is our customers, affiliates, employees, vendors or the real estate community. Our pledge to uphold our core values is a constant reminder to strive for excellence at every opportunity to gain trust and respect from those around us.
