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Looking for a roofing
franchise that will help you find business and increase profits?
How about a home inspection business opportunity positioned to be the preferred
choice of real estate agents and brokers?
The Cert-A-Roof
franchise fits in between the traditional roofing business and
the home inspection franchise as the de facto choice of real estate
professionals for roof certification and written roof inspection reports.
There
is virtually no organized competition towards delivering nationwide roofing
services focused on the certification of existing roofs and providing
associated inspection and repair services.
The competition is highly
fragmented and localized with individual roofing contractors predominantly
focused on roof replacement and, to a lesser extent, repairing actively
leaking roofs.
By providing services
tailored to meeting the needs of the real estate
transaction, Cert-A-Roof franchisees build a base for repeat referrals from
professional parties to the home sales transaction including real estate
agents and their brokers as well as lenders, insurers, appraisers, home
inspectors, termite inspectors and property managers.
The traditional roofing
business is nowhere near as efficient in looking for business, instead
depending upon leaking roofs, water damage and visible aging to drive
business.
The credibility of
offering roof certification also enhances the ability of the
franchisees to sell roof repairs and re-roofs not related to home sales as well as
the ability to obtain ongoing referrals from other sources such as insurance
adjusters. The roof inspection is
sold and credited towards repairs. Optional
purchase of a two-year LeakFREE®
Roof Certification for the entire roof is
a very compelling alternative to the industry norm of spot repair and a term of
a few months for one free call-back relative to the specific repair.
Active
certification positions Cert-A-Roof as first in line for any insurance claims.
Repair work resulting from third party damage and acts of God must be
performed by Cert-A-Roof in order to keep the certificate valid.
Cert-A-Roof franchisees
are encouraged to provide parallel services
appropriate for their climates in order to provide additional opportunities to
look at the roof and present the inspection/certification opportunity. These
may include gutters (gutter cleaning and gutter installation), roof snow
removal, holiday light hanging, skylights, venting, attic fans, whirly birds,
grounding cable (to deflect lightning strikes), cool life roof coatings and roof
fire protection products (auto sprinklers, foam systems).
The Cert-A-Roof name,
patent pending inspection and certification process,
Inspection PLUS® inspection software, trademarked LeakFree Roof
Certification Service Agreement, centralized call center and a number of
proprietary trademarks combine to distinguish Cert-A-Roof from roofing
businesses focused primarily on re-roofs and secondarily on repairs.
Cert-A-Roof
franchisees are empowered with Cert-A-Roof’s web-enabled
OpNet (operations network) system for getting operational quickly, managing
their business efficiently, and providing quality affordable services at a
profit
margin far superior to industry norms. Key
OpNet components include real-
time lead handling, generation of detailed written roof inspection reports
(including digital photographs and inspection notes), job tracking, and job
accounting. As certifications are
produced, details including renewal terms
are recorded so that they can be used at renewal to generate follow-on sales
calls.
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